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The forward thinker on a mission to propel society into the future.

ATTRIBUTES

Financially Powerful
Challenges Norms
Family of Four

ATTITUDE

Goal-oriented
Self-confident
Assertive

Fadi, 40.

Coming from humble beginnings, Fadi now makes key decisions alongside powerful and influential members of society. His work ethos is inspired by a combination of uninhibited imagination and practicality. Fadi swears by the importance of knowing oneself. His commitment to his goals may seem unsettling to others, but is the fuel to his fire. His raw ambition is what makes him an unshakable leader in his field.

OUR PERSONAS

The high-functioning pleasure-seeker who's steeped in work, play and everything in between. Know More
The artist whose small actions make a big impact. Know More
The thinker that's eternally fueled by fascination and curiosity. Know More
The idealist whose experiments spark conversations. Know More
The forward thinker on a mission to propel society into the future. Know More
The global citizen who cannot be defined by their passport. Know More